The above graph, courtesy of one of our clients (Pulse Light Clinic), shows the gathering momentum of a socially integrated campaign supported by an optimised Drupal configuration. Combining the right elements has brought sustainable growth.

The graph below is that of another clients, with a similar trend

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iPhone and Android Development

In 2011 eCommerce on mobile devices will outstrip eCommerce on desktop computers, mobile page views will overtake desktop page views, and yet fewer than 5% of companies have a targeted smart-phone presence. This offers great advantage for those companies who move into the space first. Until now, the main reason for the disconnect has been the prohibitive costs of developing mobile apps and mobile targeted sites. At Aeon Dada we use the very latest in cross device compatible HTML5 UX driven app design. This means your apps and sites behave the same on iPhone, Blackberry or Android. Using new technology dramatically reduces our build time, which has a similarly dramatic reduction in the cost we charge you.

Drupal Content Management System

Modern website design has evolved significantly since the last millennium. If you are conversant with Word then you can use a modern content management system to edit the your site. The thematic profile of a modern Content Management System is distinctly separate from the content itself. This dichotomy makes site redesigns and navigation overhauls consistent and uncomplicated. The three most popular Content Management Systems in the world, Drupal, Wordpress and Joomla are Open Source (Free). Our graphic designers delight in creating themes for CMS's; modern CMS's, and in particular Drupal, are specifically optimised for search engines. If you are not already using a CMS we can help you during the transition. This will reduce running costs, improve natural search and take advantage of the many social engagement plugins such as comments, polls etc.

Social Network Integration

The SEO part of our agency does not engage in straight link building. Why is this? Search engine algorithms use links back to your site as a voting mechanism, modelling the flow of traffic back to your site in a "random browsing pattern" model. Many SEO companies will attempt to abuse this knowledge, by creating random links across comments and blogs etc. The search engines in return attempt to identify this, to keep their search results as 'natural' as possible. Sites caught 'spamming' or using 'link farms' can often be penalised without even knowing. Removing hundreds of bad links from comments after they have been placed is impossible, so we never put our clients in that situation.

Contextual Link Building

As part of our social engagement strategy, we will always include relevant links with respective anchor text back to a pertinent part of your site. These high quality links are designed to both drive traffic directly and cast votes in the 'search engine random traffic page rank model'.

Social Engagement

The world is full of people who love to debate. Our social engagement strategies vary from client to client, but generally we look to stimulate positive debate in the area of our clients services. Typical genres we might consider, include photo blogs, Twitter, Facebook, Forums, Linkedin, article repositories and PR submission feeds. When we create the original content, it will always include traffic drivers back to the site. As this content enables comments and replies, the recent comments are displayed on the top sites and user profile activity threads, driving traffic and search engines spiders towards the content and through to your site.

PR

Frequently overlooked, PR can be one of the most effective ways to generate positive awareness. Are you interested in reading interesting news about your suppliers and clients? If so you can assume they might be interested in your news too. Don't overlook this most powerful of internet marketing tools.

Article Submission

Article submission is at the heart of any successful SEO campaign with longevity as one of its goals. There are no substitutes for the hard work involved in both creating and then submitting articles. Any respectful article website will insist your articles are checked by real people before being published. When submitting to these websites, extra work is necessary for the writer, (keeps out the cowboys and girls), and ensures good quality. Successful articles will be bookmarked and over a period of time their influence grows rather than fades.

Reputation Monitoring

In the modern world of the internet, companies can live or die by their reputation on the internet. Who is looking after your reputation and what would you do if someone attacked it online? It sounds scary, but there are strict codes on the internet that need to be followed by hosting providers and site moderators will normally take down libellous content if politely asked. As with many potential issues, if you know about them you can deal with them. Your online online coverage should be checked everyday; if you have more important things to do, we would love to help.

Newsletters

Engagement is about talking to your audience. Letting them know about something interesting, maybe make them smile, maybe cause them to think twice. We can help with everything from the 'technical set up' to the marketing and writing of your corporate communications.